Magic Checkout · COD & RTO · for Indian D2C

One-tap checkout that India actually completes.

ShopnTap pairs a one-tap checkout — phone-OTP identity, UPI & COD, pre-filled addresses — with real COD-risk and RTO control. Sell more of the traffic you already have, and lose less of it to returns.

Built on VendureDPDP-nativeBring your own gateway & courier
The problem

In India, checkout and COD decide your margin.

Two forces quietly cap D2C profitability: carts that never convert, and cash-on-delivery orders that come back. The numbers are stark — and fixable.

25–40%
of COD orders return to origin — against under 5% for prepaid.
Source: Unicommerce 2026 · ShipNotes FY25
~58%
festive-quarter COD return rate at its peak — RTO spikes when you sell most.
Source: Unicommerce India D2C Report 2026
~70%
of online carts are abandoned — surprise costs, forced sign-up and long checkout lead.
Source: Baymard Institute
18–35%
swing in COD return rates between Indian cities — geography is risk.
Source: ShipNotes FY25

Category benchmarks, attributed to their sources — not ShopnTap performance claims. ShopnTap is built to act on them.

Why ShopnTap

Built differently, on purpose.

The things that make ShopnTap different aren't features bolted on later — they're architectural decisions baked into the platform.

Headless-first, Vendure-native

Real GraphQL APIs, typed webhooks and a JS SDK are treated as a first-class product — not an afterthought. Build exactly the experience you want on a modern headless backend.

  • Shop & Admin GraphQL APIs
  • Typed webhooks & events
  • JS SDK for custom surfaces

Gateway- & logistics-agnostic

No captive payment acquirer, no captive courier. Bring your own Razorpay, Cashfree, Shiprocket and more — credentials live on your store, and we orchestrate around them.

  • Your own payment gateways
  • Your own courier accounts
  • Per-store credentials, never shared

Server-side analytics built in

Conversion analytics that survive ad-blockers and iOS — Meta CAPI, GA4 and server-side GTM wired in, and DPDP-compliant by design.

  • Meta Conversions API
  • GA4 + server-side GTM
  • Reliable, consented events

DPDP-native consent ledger

A legally-correct consent model underpins the cross-merchant address network — so faster checkout for returning buyers is built on real consent, not grey-area data sharing.

  • Consent recorded & auditable
  • Consented address re-use
  • Withdraw & data controls

Outcome-based pricing

We charge for the outcomes that matter — RTO reduction and recovered COD orders — not a cut of every payment you were going to take anyway.

  • Aligned to your margin
  • Pay for recovered revenue
  • No payment passthrough rake
How it works

Live in days, not a replatform.

01

Embed or host

Drop the Magic Checkout widget onto your store, or launch a hosted ShopnTap storefront. Connect your own payment and shipping accounts.

02

Buyers check out in one tap

Phone-OTP identity, pre-filled addresses, UPI / cards / COD — the friction that kills Indian carts is gone.

03

Every COD order is scored

RTO risk is computed in real time. Risky orders are verified, nudged to prepaid, or held by your rules.

04

You ship and keep more

Fulfil with confidence, recover would-be losses, and reconcile settlements — all from one Dashboard.

Headless & yours

Real APIs. No lock-in. Build anything.

ShopnTap is built on Vendure, a modern headless backend. The Shop & Admin GraphQL APIs, typed webhooks and a JS SDK are first-class — so your team can build exactly the experience you want, and you're never trapped inside a closed plugin.

  • Shop & Admin GraphQL APIs
  • Typed webhooks & events
  • JS SDK for custom surfaces
  • Per-store credentials you own
# One catalog. Every surface on the same API.
query {
  activeOrder {
    total currencyCode
    lines { productVariant { name } quantity }
  }
}

# Risk travels with the order.
order.customFields.riskTier = "low"
FAQ

Questions, answered.

No. Magic Checkout embeds onto your existing store as an overlay — no redirect and no rebuild. If you'd rather not maintain a storefront at all, you can use the hosted ShopnTap storefront instead. Both run on the same backend.

Get started

See ShopnTap on your own store.

A short demo on your catalog and order mix — and a tailored, outcome-based quote.